Right now, there are many white-collar professionals on the path to giving up on their businesses. Sure, these professionals are still technically active attorneys, CPAs, dentists, plastic surgeons, insurance brokers and real estate brokers. But mentally, some have thrown in the towel, feeling their six-figure practices are on, figuratively speaking, cardiac arrest.
There's a saying out there in the motivational speaking world. The saying is "tough times never last, but tough people do".
In my former military combat unit, my commander used to always say: "if it's too tough for them, it's just right for us".
If read between the lines, these phrases have very little to do with how much courage people have. Business professionals can not physically fight others to achieve success.
Readers must know the context from which these phrases originate to truly understand their meanings.
Tough times never last, tough people do
This phrase is tied to perseverance, persistence, and dedication...when the competition does not persevere, persist and are not dedicated to their dreams and goals.
In our economy, the private sector is responsible for creating jobs for millions of Americans. White-collar professionals are frontline job creators. If job creators give up, en masse, there are no other people to provide legal, accounting, dental, plastic surgery, insurance and real estate services.
If it's too tough for them, it's just right for us
Hearing this saying for the first time, I thought it was very arrogant and condescending to others. However, serving in the military when a job absolutely had to get done and losing was not an option, I finally understood the true meaning.
The saying means it's essential to have winners. Someone with good intentions has to be number one. Being number 2 is far away from being number 1.
What if firefighters refused to enter burning homes to rescue people?
What if doctors refused to perform life-saving surgeries?
What if cops decided not to take calls on 'burglary in progress' incidents?
White-collar professionals need to understand that being in business sometimes get tough.
What we see as a consulting firm is many business professionals were making average money during the good times. During the good times, there was very little motivation to be number 1. So, there were many number 2's and 3's.
Now, the current lockdown situation has revealed that, perhaps, there may have been very few number 1's.
Being number 1 requires perseverance, persistence, and dedication.
Our nation needs more business professionals striving to be number 1, and there are lots of number 1 openings for white-collar business professionals to fill.
321 Biz Dev LLC works side-by-side with white-collar professionals to help them strive to be number 1 in their industries.
Interested parties can contact me, Rick Nappier, CEO, at (833) 321-3212, or Yeilyn Rodriguez, VP, Business Development Specialist (bilingual) for English or Spanish contacts, at (786) 697-3400.
321 Biz Dev LLC offers 6- to 9-hour sales system training to help white-collar salespeople improve skills and increase business development results.
Business owners can also complete a 5-minute Questionnaire by clicking the Services tab on our website. Also, click the About and Podcast tabs to see and hear more about 321 Biz Dev LLC.
I hope readers enjoyed this article.