You’re ready the text from 321 Biz Development podcast: Someday is Today.
Nothing is clearer with these Covid-19 lockdowns than understanding you can only focus on Today. Tomorrow never comes. Meaning, prior to Covid-19 lockdowns, white collar small business owners used to say “business will get better” or “I think business is improving” or “when the economy gets better” or “I’m doing okay now”.
Well, the lockdowns have reversed these comments made by business owners. I heard hundreds of white-collar small business owners state that sales revenues are significantly lower.
Just in the first two weeks of the lockdowns in the month of April 2020, I was listening to two white-collar small business owners from Seattle and Vancouver BC on a podcast stating that it only 3 weeks for both to experience significant financial hardship. These two individuals worked as attorneys and dentists.
When economic conditions get worse, especially in these lockdown situations some states are experiencing, white-collar small business owners cannot count on tomorrow. Business owners need to maximize Today. And the next day, the same energy and effort must be put forth.
“Someday is Today” is a call to action for every white-collar small business owner.
Today is the day for every business owner to state they need to make, for example, 10 new contacts per day so that maybe, 5 days later, the business owner can start meeting with clients.
For example, the 10 contacts made on Monday, perhaps the business owner can meet with 1 or 2 of those Monday contacts on Friday. From the 10 contacts made on Tuesday, the business owner can meet with 2 or 3 of the contacts on the upcoming Monday or Saturday, if the business is open on six days per week.
What I’m describing is the 321 Biz Dev LLC ‘sales system pipeline’ concept. The sales pipeline concept involves the white collar small business owners always having potential clients in the pipeline. The four-stage pipeline starts at the contacting phase and ends at the closing stage. There is a fifth stage called ‘referrals’.
Mastering the four-stage sales pipeline (contacting, prospecting, appointment setting and closing) will generate no-cost referrals.
Let’s discuss why the ‘Someday is Today’ philosophy is tough for most white-collar small business owners to activate.
It’s tough to activate ‘Someday is Today’ for two reasons:
Most white-collar small business owners have never enrolled in a formal sales system training course.
Social media advertising has lulled many business owners into thinking new clients will come from posting on Facebook, Twitter and/or Instagram.
The majority of attorneys, CPAs, dentists, plastic surgeons, insurance brokers and real estate brokers never had the time to study business development in depth. Formal sales systems and business development courses cost about $30,000 per person and mastering sales systems and business development take 1,000 to 1,600 hours (6 to 9 months) to move through the learning curves.
In my professional opinion, social media is the worst concept ever introduced to small business owners. Social media violates all the rules pertaining to growing a business and being a successful salesperson. I wish social media for businesses never gained any traction because social media has been a complete failure for serious business owners.
As on the date of this episode, a November 28 article by ZeroHedge, reporting that Facebook’s algorithms “go haywire blocking ads from struggling, legitimate businesses by flagging the ads as hate speech”. And these affected small business owners are not white-collar business owners selling big-ticket, high price products and services at $500 and above. The affected businesses are the ones with pricing at the less than $500 price points who paid advertising dollars to Facebook.
Today’s “Someday is Today” episode is timely as it is a call-to-action for all white-collar small business owners to take charge of the practices.
Someday is Today means white collar small business owners will never get a shot to add more clients than today. Every day wasted means that tomorrow, which is another day, means the business owner has to work hard + 1 day. After one month of bypassing what should have been done 30 days ago means the business has to work hard + 1 month. Then it’s hard + 1 year + 5 years.
And continuing the pattern of not acknowledging Someday is Today puts the white-collar small business owner in the same stagnant economic position as the business owners.
Every white-collar small business owner rejecting the Someday is Today mindset is by default adopting being average in their businesses.
On the bright side, white-collar small business owners embracing the Someday is Today mindset is setting themselves apart from the masses or the herd. It is this small group of business owners growing their market share where 15% of white-collar small business owners in certain industries have 80% of the available business in their metro areas.
321 Biz Dev LLC is consulting firm where white-collar small business owners such like attorneys, CPAs, dentists, plastic surgeons, insurance brokers and real estate brokers never pay a marketing fee. 321 Biz Dev only gets paid when business owners add new clients after our 6-to-9 hour sales system training.
321 Biz Dev LLC is the first bilingual (English-Spanish) consulting firm improving sales productivity and sales performance for white-collar small business owners.
321 is one of the few companies in the world offering sales system education and business development services. 321 Biz Dev LLC is not a marketing company…you know a company that charges small business owners thousands of dollars for marketing schemes that generate little to no business.
Please visit us on the internet at 321bizdev.com. We have over 400 podcast episodes (300 hours) of sales system and business development content and interviews with business owners from around the world. We are moving our episodes from one hosting company to a new one.
So, if you want to hear a topic regarding a sales situation, I’m sure 321 Biz Dev LLC has discussed your situation in one of the 400 episodes. Please specify the topic and contact us and we will email you the related episode.
To learn more about 321 sales systems and business solutions, we recommend small business owners complete a 5-minute questionnaire found on our website under the SERVICES tab.
We can be reached in the US and Canada at (833) 321-3212 or for Spanish language business owners, please call Yeilyn Rodriguez, Vice President, at (786) 697-3400.I want to thank everyone for listening to this episode.
Interested parties looking to hire 321 Biz Dev LLC to provide sales system training and business development services can start the process by completing a 5-minute questionnaire located on the Services tab at 321bizdev.com. One of our consultants will contact you on the next business day.
Please be sure to visit our website and click the About and Podcast tabs to watch and hear more about 321 Biz Dev LLC.
You can also contact me at (833) 321-3212, or Yeilyn Rodriguez, VP, our bilingual (English/Spanish) business development specialist at (786) 697-3400.
Thanks for reading this article!
Rick, CEO
Yeilyn, VP