This text is from our consulting firm's latest 321 Biz Development podcast found on fifteen podcast platforms.
Both white collar and traditional small business owners are liking the 25-minute interviews to help them generate more business contacts and client. This episode details how to professionally use the 25-minute interviews.
Here is some background on podcasting and podcasting interviews. The podcasting space is crowded with big celebrities and influencers whose goal is to build a listening audience in the 10’s, 100’s of thousands or millions.
Getting a bunch of followers is not our goal at 321 Biz Dev. And frankly speaking, having 10’s or 100’s of thousands of listeners or being an influencer is not our objective. The sales industry is not a glorified one, filled with fun and excitement. Participating in moving products and services serious industry requires a lot of mental effort. The majority of people starting small businesses fail.
One of our primary goals offering the 25-minute service to business owners is to compete with big city radio advertising. For most small business, advertisement prices are not within their budgets.
The 25-minute interviews are much different than the 30-60 second ads you hear on the radio. Twenty-five-minute interviews give business owners time to become more personable and intimate with listeners. You can talk about how and why you started your company. You can talk about your business experience and/or educational background. You can highlight your products and services.
321 Biz Dev recommends you use pull-type conversation during the interview. And we will help you draft a few questions to attract potential customers to your business.
I want to start with what to be expect and what not to expect when business owners use these 25-minute interviews.
Let’s start with what not to expect.
Business owners will receive extremely low results if their interviews are posted on social media. There are millions of people posting content on various social media platforms. Interviews will just get lumped in with everyone pitching their product or service. And if your product or service has a price tag of (or a commission amount) of $1,000 to $35,000, there is a slim to none chance your interview will generate any potential business.
Here’s what to expect.
The 25-minute interview concept was created for business owners meeting people in public or contacting potential clients over the telephone. The 25-minute interview is meant to be a proactive marketing tool where you are meeting most potential customers while out and about or you contact potential customers over the phone because you believe your product or service would be a great fit.
Here’s the 321 Biz Dev disclaimer about using the 25-minute interview: you must talk to people about your business and give the link to your 25-minute interview. Again, the podcasting world is crowded with billions of hours of audio content. So, please don’t expect a lot of activity from people hearing your 25-minute interview without some level of professional engagement from you.
In addition to your 25-minute interview being personable, business owners can use the 25-minute interview over and over again. As long as the interview does not have any date or price specific language, business owners can use the one 25-minute interview 100 times or 1,000 times until you want to do a second interview.
One of the last goals 321 Biz Dev has with offering the 25-minute interview is to encourage business owners to talk more about their products and services. In my professional opinion, social media caused many business owners to speak less about their businesses. It was assumed social media would do all the work…but social media has clearly not delivered the expected sales results.
Here’s our second disclaimer: only a few people you speak with in public or over the phone will want to hear your 25-minute interview.
321 Biz Dev has a training session to help you increase the likelihood people will want to hear your interview.
For business owners who still need help promoting their 25-minute interviews to the public in face-to-face settings or using the telephone, 321 Biz Dev offers a 2-hour training session for traditional business owners like tattoo artists, restaurants, boutique shops, hair stylists, HVAC companies and plumbers.
For white-collar small business like attorneys, CPAs, dentists, plastic surgeons, insurance brokers and real estate brokers, 321 Biz Dev offers a 6-hour sales system session and business development services to help sell big ticket, high price items with prices tags starting at (or a commission amount) $1,000 and higher.
If this episode provoked some deep thought about improving your sales performance, please do not hesitate to contact me, Rick Nappier, at 726-999-0999. Or, if you are Spanish language business owner, please contact Yeilyn Rodriguez, VP, Business Development specialist at 786-697-3400. Ms. Rodriguez is fluent in both Spanish and English.
Interested parties can also visit 321bizdev.com/services to complete a 5-minute questionnaire so 321 Biz Dev can learn more about your current sales situation or learn about your current or past experiences with trying to improve sales performance. Please complete the questionnaire and a 321 Biz Dev specialist will contact within two business days.
We hope you enjoyed today’s podcast episode.