top of page

Ladies and Gentlemen - This is a Football, Fútbol

Updated: Dec 14, 2020

American football played in college and the National Football League and international soccer, called fútbol inside and outside the United States, are huge sports.

How are these two sports related to sales production and sales performance?

321 Biz Dev LLC is the only the consulting firm defining the two important sales definitions.

Sales production defines how many, how frequent the salesperson make contacts and prospects.

Sales performance defines how effective the salesperson converts prospects to clients.

The football and the fútbol are very necessary pieces of equipment. These two pieces of circular and oval leather or rubber items can be referred to as tools.

The these tools represent either victory or defeat for owners, presidents, coaches, teams and players.

How do players use these tools? Here are the instructions to use footballs and fútbols:

  1. After purchased from stores, the balls shall be removed from the boxes.

  2. Wealthy business owners or governments hire the best coaches who know how the game is played and what to do with the balls. Agents or recruiters must find qualified players to play the games.

  3. After qualified players are identified, coaches must take the balls from the equipment bags. The balls will not leave the bags on their own.

  4. During practice sessions, coaches will show the ball to the players because some players need to be reminded of the ball's importance.

  5. Players learn the details of football or fútbol.

  6. Some players may spend hundreds of hours in the gym improving athletic performance or running many miles to improve stamina to increase their chances of being success with the balls.

  7. After a few months of intense practice, players become more knowledgeable about the ball's purpose.

  8. The ball, all by itself, is useless unless players kick the balls in the goal or move the ball across the touchdown line.

Selling is just like playing sports. In sports, the ball must be moved successfully to score points.

In selling, a combination of coaches, salespeople, and training are mandatory to move products and services across the finish line. Or, said another way, salespeople's goals are to move products and services to clients and customers.

Products and services do not move themselves.

Salespeople can fumble the ball by not having adequate training to score goals or touchdowns.

Salespeople can be intercepted by competitor sales teams knowing how to better play the game.

Successful salespeople can renegotiate their contracts for higher salaries.

Unsuccessful salespeople sit on the bench and not be allowed to enter the game.

In sports, owners and coaches sometimes send players to less competitive leagues to help players improve their skills before returning to big league. In selling, owners and managers may identify the need to retrain sales team members.

Successful sales teams usually attract players from other teams who want to playing on winning teams.

Ladies and Gentleman, this is a fútbol or football!

Interested parties can contact me, Rick Nappier, CEO, at (833) 321-3212, or Yeilyn Rodriguez, VP, Business Development Specialist (bilingual) for English or Spanish contacts, at (786) 697-3400.

321 Biz Dev LLC offers 6-hour sales system training to help white-collar salespepole improve skills and increase business development efforts.

Business owners can also complete a 5-minute Questionnaire by clicking the Services tab on our website. Also, click the About and Podcast tabs to see and hear more about 321 Biz Dev LLC.

I hope readers enjoyed this article.

Rick, CEO

Yeilyn, VP

13 views0 comments

Recent Posts

See All


bottom of page