Updated: May 18
This text is from our consulting firm's latest 321 Biz Development episode found on 18 podcast platforms like Spotify, iTunes, Pandora and iHeart Radio. 321 Biz Dev has over 500 podcast episodes across multiple platforms. There is too much content to write for this article, so readers are referred to the podcast for the complete story. 321 Biz Dev supports supporting attorneys, CPAs, corporate dental franchisers, independent dentists, home health providers, homebuilders, medical groups, plastic surgeons, insurance brokers, real estate brokers, restaurants, tattoo shops, boutique shops, indie artists, hair stylists, HVAC companies, and plumbers.
It's no secret that highly skilled trade business owners have the least amount of sales and business development training and experience. I'm speaking plumbers, HVAC installers and home renovation personnel.
Imagine the possibilities if trades business owners could capitalize on the relationships they could build as they come in contact with hundreds of consumers and other business owner per week.
Just over the last four months, I've landed three handyman projects involving replacing wood on existing decks. I was not looking for the work, but I happened to mention to a few people that I had some construction experience from military service. Boom! I made $10,000 altogether on the three projects.
Imagine if I home renovation was my full-time occupation.
If you own a plumbing, HVAC, or home renovation company, here is something I must tell you. The people who see you in your uniforms, people who see you in your trucks, and people who see you actively working on a property...you must introduce yourself to these people. Some of them need your services right now, but are afraid to ask you.
People who see tradesman out and about probably need some work done to their homes. For some, the HVAC systems are not working properly but the homeowners are waiting until the systems totally shut down.
The same is true for leaks in the home or business, or renovations or repairs needed in homes. Homeowners are thinking about these repairs around the kitchen table.
Homeowners are putting these repairs off mostly because somebody has to be home for the repairs to be done. Some homeowners may think, falsely, that new HVAC systems or renovations are outside their budgets. Maybe a new HVAC system is not needed like the homeowners thinks.
When I was a young homeowner, I waited until the last minute to fix a 2nd floor bathroom leak. If I would have fixed it sooner, I could have save $1,000 dollars. I was afraid to call someone right away because I thought it would be too expensive.
My company has sales system training that can help business owners in the trades. Our six-hour training session can definitely help tradesman add new clients just by taking some simple, repeatable actions.
If this episode/article provoked some deep thought about improving your sales performance, please do not hesitate to contact me, Rick Nappier, at 726-999-0999.
Interested parties can click here to visit our website. Then, click the Questionnaire tab to complete the 5-minute questionnaire so 321 Biz Dev can learn more about your current sales situation or learn about your current or past experiences with trying to improve sales performance. A 321 Biz Dev specialist will contact you within two business days to review your responses.
We hope your enjoyed today’s post and linked podcast episode. Please check out the 321 Biz Development podcast for a lot more content on this subject matter.