top of page

Small Business CEO's Main Duty is to Ensure the Survival of the Company

Updated: Jan 15, 2021

If you are the CEO of an LLC or Inc., your number one responsibility is to make sure the business stays open.

Yes, you have your hands' full with many different company functions. From establishing a human resources department, implementing company best practices, and adhering to local, state and federal laws, CEO's must have good people to manage the above and many other areas of the business.

I just read a recent AccountingToday article where CPAs can add value, grow their practices and serve stakeholders.

In my late 20's, I blazed a trail at a Fortune 500 company headquartered in Los Angeles as a operations manager and was soon promoted to a regional sales VP, serving Los Angeles and Ventura counties. On a daily basis, my peers and I would hear these words about stakeholders and adding value to our company.

But here is the kicker: we were not the CEO. Only the CEO can design the action plan. The managers' job is to execute the plan.

Company managers have some authority to make good decisions for the benefit of the company. Fortunately, I had always treated my areas of responsibility like it was a business and profit center. Maybe I was one of the few hundred managers who adopted the SBU (small business unit) mindset.

The majority of my management peers did not take their roles seriously. Maybe this is why I was excited to start a consulting firm which is a perfect fit in my corporate afterlife.

What 321 Biz Dev LLC is seeing at the small business level is a casual avoidance of the key roles of the CEO, principal, or company president. I believe the avoidance is unintentional with respect to how big corporations put more focus in managing key department functions.

Small business owners do not have teams to measure and take appropriate actions when department performance begins to falter.

To keep this article and podcast episode short, 321 Biz Dev LLC wants to provide some guidance to white collar small business owners (attorneys, CPAs, dentists, plastic surgeons, insurance brokers, and real estate brokers).

The biggest threat to the small business is the lack of new clients. The number one goal for the small business owner is to make sure the company stays open. Putting these two sentences together, the best way to keep the business open is to add new clients on a consistent basis.

What our consulting firm sees is many white-collar small business owners are deficient in finding new clients. Yes, business owners think about needing more clients day and night. The mental energy is focused on finding new clients but the action plan is missing.

The few small business owners who have solved the challenge of finding new clients have joy in their hearts, walk with a pep in their steps and smile ear-to-ear about healthy company cash flows.

And even with Covid-19 restrictions, small business CEO's, officers, principals and presidents are still tasked with ensuring their companies survive.

321 Biz Dev LLC believes there is always a solution for white-collar business owners to find more clients.

Interested parties can contact me, Rick Nappier, CEO, at (833) 321-3212 or Yeilyn Rodriguez, VP, Business Development Specialist (bilingual) for English or Spanish contacts, at (786) 697-3400.

321 Biz Dev LLC offers 6- to 9-hour sales system training to help white-collar salespeople improve skills and increase business development results.

Business owners can also complete a 5-minute Questionnaire by clicking the Services tab on our website. Also, click the About tab to learn about 321 Biz Dev LLC.

To listen to the podcast episode connected to this article, please click HERE.

I hope readers enjoyed this article.

Rick, CEO

Yeilyn, VP

Recent Posts

See All


bottom of page