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Writer's pictureRick Nappier

The Creatives And The Roles They Play in Business



This book, "The Path of Least Resistance" by Robert Fritz, is probably the best book to look to define what a "creative" person is.


Although the book is an easy read, the book appeals to people who expel a lot of energy into being creative. The word "creative" is both an adjective and a noun.


Here's a video where the author can speak about his book and philosophy.


Rick, CEO

Yeilyn, VP

Demi, VP

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