The challenge white-collar small business owners face in 2022 and beyond is believing 20-30 year old business plan designs are still effective.
Twenty years ago, the above, traditional business plan was the norm. The business plan was satisfactory because most consumers had great confidence in the economy and their paychecks received in October 2000 would continue for months and years to come.
Twenty-years ago, company owners could sit in their offices behind closed doors, away from the public, and the business would flourish without owners, largely, interacting with customers.
Unfortunately, those days are long gone, especially in the current recessionary economy in which some consumers are delaying buy decisions. Yes, people are still buying, but not in the volumes they were pre-recession.
Selling in a recession requires business owners to be pro-active in connecting with potential customers.
Pro-active marketing means constantly communicating with new people in purposeful ways.
321 Biz Development defines purposeful as:
creating a sales funnel by contacting a specific number of people each week
engaging contacts with educational podcast episodes and eye-popping newsletters
White-collar small business owners need to development a growing contact database of at least 400 people who agree to receive information about company products and services.
Consumers love learning about small business owners on more personal levels. The days of "give me your money and buy my product or service" are not conducive to building relationships with consumers and growing company brands.
321 Biz Development helps business owners launch pro-active business plans.
Thanks for reading this blog article and podcast episode.
Rick Nappier, President
321 Biz Development
(855) 585-2500